Can you please…
Don’t you have…
It would be great if…
Suggestions from customers are fantastic. Having a customer base that openly shares its desires and opinions with you is the golden nugget of business assets. There is no better way to create a business and product that resonates with your market than to learn exactly what they want directly from their fingertips.
There’s a But to this, though. A Big But.
People are opinionated but not all opinions are relevant to your brand. It’s your job to evaluate your customers’ requests and decide whether they should be incorporated into your business, brand, and/or products.
Keep a spreadsheet of feedback, requests, complaints, suggestions, and ideas that your customers send your way via email, social media, surveys, and in-person. Organize them by requests that are relevant to: brand, business, or product.
Then review the requests at your monthly team meetings and cross off the things that don’t feel right to you. Whatever is left, make a plan for when/how to implement the improvements.
Billy Bones
Really great advice Nicole! I especially think the spreadsheet is important to organize the feedback so you can see if there any patterns in the feedback that people are giving.
Nicole Giordano
Great point, Billy! Patterns are so important. I actually wrote a tip not too long ago about that too. Here’s the link if you have any interest in a quick read: http://dev2.startupfashion.com/friday-fashion-business-tip-patterns-business
Thanks for taking the time to comment. 🙂
Nicole