Fashion Marketing + PR
4 Ways to Connect Your Online and Offline Marketing Efforts
When it comes to marketing your brand, there should be solid connection points between both your online and offline marketing.
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Operations
How to Understand Your Competition in Order Grow Your Business
You may be tempted to ignore competition so you aren’t seen as copying, but learning to understand your competition goes deeper than marketing.
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Are Alternative Digital Marketing Platforms Right for Your Fashion Brand?
If you thought an intimate knowledge of Facebook would carry your label’s digital marketing strategy, it might be time to re-canvas the social media landscape. More and more, marketers for some of the leading labels within the industry are exploring alternative tools for engaging with fans and reaching entirely new communities. Most recently, these experts… Read more »
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5 Secrets to Becoming Your Customer’s Best Friend Forever
Getting to know your customer is necessary for building loyalty so important to learn how to go about becoming your customer’s best friend.
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3 Factors to Consider When Hiring a Community Manager for Your Fashion Brand
As your brand grows so will your social media presence. At some point, you’re going to need help. How do you go about hiring a community manager?
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Going Public: How Technology is Changing Fashion Week
Let’s reflect on the state of fashion, more specifically technology’s role within the industry. And how technology is changing fashion week as a whole.
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The Importance of Analyzing and Understanding Social Media Efforts for Your Fashion Brand
Let’s get down to the basics of analyzing and understanding social media efforts for your fashion brand.
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Tips on Public Relations for Emerging Designers from Mariposa Communications
We sat down with Mariposa Communications to get some tips on public relations for emerging designers and how an agency can help.
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Your Tech Guide to Staying in the Know for NYFW 2013
In honor of one of the industry’s most celebrated events of the year, we are giving you a helpful online guide to following all things NYFW 2013.
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7 Absolute Must Do’s to Prepare Your Fashion Business for the Upcoming Holiday Season
How are you preparing your fashion business for the upcoming holiday season? Here are 7 absolute must do’s for emerging designers.
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One Thing That Can Help Increase Your Business’ Facebook Ads Success
Especially within fashion, the images used in your Facebook ads mean everything when it comes to generating interest and acquiring new customers.
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3 Things to Include in Your Fashion Brand’s Social Media Marketing Budget
3 Things to Include in Your Fashion Brand’s Social Media Marketing Budget
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