Fashion Business Advice
Fashion New and Noteworthy
Sip your coffee while checking out what’s new and noteworthy in fashion this week…
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Fashion Business Advice
Innovation in Fashion Technology
Standing out in the fashion industry is often an emerging designers biggest challenge.Designers are trying to find innovative ways to grab the attention of the tech savvy consumers.
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4 Features to Consider When Choosing Between Tumblr and WordPress
Starting a fashion blog is not always as simple as one, two, three – but platforms like Tumblr and Wordpress do help in making it a little easier.
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Ten Tumblr Tips to Optimize your Fashion Blog
Tumblr, a microblogging site and social networking platform has over 60 million blogs running on it currently — including individual blogs to blogs by brands. Brands have come to utilize this platform as a simple-easy-to-use tool for their content needs. Blogs range from informative, technical, financial, news-worthy, lifestyles, and more. The blogs that do the… Read more »
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The Hunt Shopping and Discovery; Great for Designers and Retailers
The Hunt: What it is and why you need to know about it: The Hunt is for those moments when you see something and say to yourself ‘I love that. Where can I buy something like that?’ These moments seem to happen most frequently on visual websites like Instagram, Tumblr & Pinterest but can happen… Read more »
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WWDMagic Coverage: Hot Technology Taking the Fashion World Forward
To continue our coverage of the WWD Magic seminar series, we hit up the one titled Hot Technology: Taking the Fashion World Forward. Some interesting points were covered, giving us food for thought with minimal amounts of company promotion on the part of the speakers, which can sometimes happen when several companies are represented in… Read more »
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StartUp FASHION is Headed Back to WWDMagic!
It’s that time of year again, readers. MAGIC time! This Saturday we’re heading out to Las Vegas and spending a week immersing ourselves in all the amazing treats that WWDMagic has to offer. Over the past couple of seasons, we’ve covered Sourcing at MAGIC, POOL Tradeshow, Project Tradeshow, and a lot of really informative and… Read more »
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Rising Star Makes Technology Stylish: Nicole Kelner
Identifying a problem and solving it is one of the simplest ways to ensure business success in almost any industry. This is exactly what young Penn State student, Nicole Kelner did. Starting her journey in December of 2011 Kelner, a self-taught seamstress and designer created a line of smart device fashions that allow you to… Read more »
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5 Reasons Boutique Retailers Should Hold In-Store Events
Just as important as making sure your product is available on the internet and you are easily searchable via all social networks; offering your current and potential customers an unforgettable in store experience each and every time they visit is vital to ensuring your business continues to thrive. Remember when there was no e-commerce? It’s… Read more »
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Why Every Designer Should Sell Offline At Least Once
I decided to write this story because I’ve been amazed with the amount of online opportunities for a new designer. We’ve covered various types of online retailers such as Boutine, Up & Wear, The Cools and many others. These sites have their own point-of-difference and niche, which make it easier for a designer to get… Read more »
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How Are You Courting Your Customer?
While on a scuba diving boat trip in Koh Tao, Thailand, I struck up a conversation with a young lady in, I would guess, her mid twenties. She mentioned that she was worried about getting sunburn because the boat didn’t offer much protection. I asked if she was wearing any sunblock. Her response: Nah, I… Read more »
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Street Fairs, Markets and Tradeshows: How to Maximize Your Experience
Across the country, spring is finally here! This means that there are trunk shows, fairs, designer markets and trade shows popping up all over. You may be involved in them and if you’re not, this is certainly one of the best times to shop the market. If you’re selling, it’s obvious that your number one… Read more »
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