If a designer can get a good handle on what is going to sell in the coming season, they have gotten one step closer to building their brand. But with an emerging designer’s slim budget, it certainly may mean that using trend forecasting services is completely out of the question. However, it’s time to think… Read more »
Read MoreEvery designer has their own unique combination of tools for designing, creating, and marketing their fashion line. But one common thread that all designers should find necessary is trend forecasting. For those who don’t know what fashion forecasting consists of, it is a resource that can help designers predict what colors, fabrics, trends, and styles… Read more »
Read MoreIn business, there’s a term called 360 degree marketing. It means that you are communicating the same messaging, look, and feel through all of your mediums whether it’s online or offline communication such as promotions, direct mail and in-store opportunities. Nowadays, it’s so important to connect your social platforms in a 360 degree manner. Social connections… Read more »
Read MoreAs an emerging designer, you probably have your hands full. Well actually, you do have your hands full. From designing to production to sales, there’s a lot that goes into your day. Then, there’s finding time to engage in social media. You’re probably on some platforms or know that you should be because everyone says… Read more »
Read MoreI spent most of August attending tradeshows to look for new designers and scope out collections for Spring 12. MAGIC was my fifth tradeshow and the last one of the month. I attended MAGIC the year before and wow, there were so many strong additions. It was truly a fun and memorable experience with a… Read more »
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