Creating a brand is something that’s done in steps. First you work on your brand personality, then you work on connecting that personality to your visual brand. This ensures that your brand is communicated to your audience with clarity and consistency.
Read MoreWe break down facebook advertising into a list of basic steps if you’re a fashion startup just getting started in this area of social media. We know if can be overwhelming and confusing to add this aspect of advertising to your marketing mix, so we share how you can get started.
Read MoreWe take a look at four “biggies’ when it comes to social media platforms to discuss what kind of social media analytics they offer and how best to use those analytics to grow your fashion brand.
Read MoreI’m reflecting on the idea that many of us could actually be scared of success in our fashion business. While it seems counter-intuitive to entrepreneurship, it’s not. It’s a common roadblock for many business owners and it’s important to recognize when it’s happening.
Read MoreHave you taken the time to figure out your brand personality? Not just your identity as a brand but the human-like personality that all brands need. We give you some questions to ask yourself to create a strong brand personality.
Read MorePosting on social media, publishing blog posts, sending emails…there is so much to do when it comes to content creation. So organization and planning is key. We break down how to plan and create your editorial calendar so that the content you’re creating is actually helping your fashion business to grow!
Read MoreIf Pinterest is one of those platforms you’ve been ignoring, as a fashion brand it might be worth a look. We dive into 5 helpful Pinterest SEO tips for growing your visibility and increasing your website referral traffic.
Read MoreWe discuss the importance of email marketing strategies for the growth of fashion businesses- why they’re important, how to create one, and what they do for your business.
Read MoreHey there, I’m sorry to see you go! Thanks for letting us know that you no longer want to be on our mailing list. We will stop sending you the weekly notes of encouragement, opportunities, offers, and invitations to upcoming online events. Best of luck with your business! P.S. Did you mistakenly opt… Read more »
Read MoreHey there, You’re all set! Thanks for letting us know that you want to remain on our mailing list. We’ll continue to send you the weekly notes of encouragement, occasional opportunities and offers, and invitations to upcoming online events. In the meantime, if you we’re not yet connected on Instagram, we should go ahead and… Read more »
Read MoreWe’re taking a look at three business steps that many fashion brands are not taking as they work to get more sales in their business. These are the often dismissed steps that don’t have as much appeal but are incredibly important.
Read MoreWe interviewed a successful handbag brand about how they built their business. We discussed everything from production, to money, to public relations and marketing, mentorship, and so much more.
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